REAL ESTATE REFRESH
Are you getting ready to list your home for sale? Do you know there needs to be some adjustments cosmetically to get your home in tip top shape for a competitive market, but you aren't looking to stage the entire home?
Then this service is for you, we are the in between. Let's elevate your home together and help you bring in top dollar.
WHAT TO EXPECT
1
We will work closely with you and your real estate agent, to understand who your market is (the type of buyer), to ensure the re-design speaks to their preferences and needs.
2
Our goal is not to re-invent the wheel, but rather use as much of what you already have in your home, shift things around as needed, and then collaborate on some supplemental items to elevate the space to its max potential.
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We will ensure that every aspect of your luxury home re-design is executed to the highest standard, resulting in a space that is not only visually stunning but also functional and optimized for sale.
4
We are committed to delivering an exceptional customer experience from start to finish, ensuring that every project is completed on time, within budget, and to the highest standard of quality.
THE PROCESS
Discovery Call
Intro call to discuss an overview of your home, your goals, and to schedule a time to visit the property. Here we assess if this service is the right fit and review current photos of your home.
Site Visit & Walk Through
Up to three hours in your home, beginning with an extensive walk through and discussion on your overall goals. Here we listen to your challenges and take note of what changes should be made , for big impact. We discuss your target demographic and how we can make the home most appealing to them to sell at top dollar.
Presentation Ready
We lend our expert advice on what to keep and what to remove in preparation for your homes listing.
Styling
We provide styling techniques to achieve the best photographs for your listing.*
Budget Evalutation
We discuss your preferred investment to implement improvements recommended for your home.
Furniture Placement
We assess your current furniture and advise proper layout to best showcase your home.
Window treatment advise and recommendations
If necessary, we provide simple changes to best feature your home.
Paint and Color Recommendations
We bring several paint decks to recommend the best colors to liven up your space.
Tradespeople
If needed, we can provide contacts for certain work to be performed.
Details
We measure as needed, take notes and photos, to begin the process of our specific recommendations for your home. This can include providing lighting, rugs, pillows, art, and small furnishing suggestions that minimally impact your budget but greatly impact your homes experience.
Written Summary
After walking the property we will compile a full recap of our suggestions and put together a list of items that should be changed, suggestions of items that could be bought in to elevate the space, with links of said suggestions. Summary will be sent within 48 hours of the consultation.
*We are available for an additional fee to come back on the day of the shoot to ensure everything is styled correctly and translates properly in the photographs.
We will work with you to develop a plan that best fits the needs of your home, to create a look and feel that will make your photographs sing, and convert those interested into actual buyers.
Transform your space and boost your home's value: Real-Life results with STORIE
Each property that has undergone the real estate refresh has solicited multiple bids within the first week.
These properties have then sold anywhere from 5%-15% over asking.
Here is an example of one refresh we did for the property shown directly above.
This was a tight apartment in Park Slope, Brooklyn. Here is a list of what we advised and the sellers accomplished to garner top price.
ASKING $1,100,000
SOLD $1,360,000
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Use existing large scale furnishings to avoid a large staging fee (their furniture was aesthetically appropriate for the target market so this worked well).
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Repaint living room, doors, and other walls as needed to give a fresh look.
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Re-grout around vanity and mirror in bathroom
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Sellers purchased new ceiling fans in the bedrooms (they were very traditional in style before).
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Identified which personal items should be removed and taken to storage - clutter is your biggest enemy when it comes to selling your home. Buyers don't want to see that your items don't fit, because it translates in their mind that there is not enough storage.
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Based on our suggestions, sellers purchased new rugs, artwork, pillows, accent lamps, coffee tables, and accents for built-in's to style the space, making it feel fresh, clean, warm, and inviting. They purchased all items and placed them where we suggested.
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Attended photo shoot to ensure photos properly captured the space, and all rooms were styled properly (as designers we aim to take photos through more of an editorial lens than a traditional real estate lens to distinguish these properties).
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Being on-site for the photo-shoot is a separate service - please inquire if interested.
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Total cost for sellers for this refresh (our fee + products purchased + labor for touch ups): $4,800
Net profit: $155,200